KefirKult is a plant-based kefir brand founded by Hudson, whose background in laboratory research informs a precise and innovative approach to fermentation. The challenge was to create a brand identity that communicates both scientific credibility and product appeal within the growing functional drinks category.
I developed the brand strategy and visual direction, building a narrative around the intersection of science and nutrition. The visual identity reflects this balance through a distinctive language that blends clinical precision with a contemporary food aesthetic.
As part of the brand development, I refined the original name Kefir Kultures to KefirKult, creating a more memorable and distinctive identity with strong verbal impact. The resulting brand positions the product as both functional and desirable, establishing a clear presence within a competitive market.
I developed the brand strategy and visual direction, building a narrative around the intersection of science and nutrition. The visual identity reflects this balance through a distinctive language that blends clinical precision with a contemporary food aesthetic.
As part of the brand development, I refined the original name Kefir Kultures to KefirKult, creating a more memorable and distinctive identity with strong verbal impact. The resulting brand positions the product as both functional and desirable, establishing a clear presence within a competitive market.
THE STORY
DELIVERABLES
Brand Strategy
Naming
Messaging
Visual Identity
Collateral Design
Retail Packaging
Postage Design
Naming
Messaging
Visual Identity
Collateral Design
Retail Packaging
Postage Design
CHALLENGE
To develop a clear brand strategy and visual identity for the launch of KefirKult, creating a distinctive presence within the functional drinks category and ensuring strong recognition across packaging and brand touchpoints.
OUTCOME
A successful brand launch with two product lines distributed across more than 35 retail locations across Canada & US. The refined packaging design created strong shelf presence and helped establish a competitive position within the category.
