After we have facilitated the discovery session we have pretty much covered your brand strategy. We would then take a week to digest everything and put together a cohesive strategy document we like to call Brand Concept. This acts as a solid foundation for your brand and leads us to the design transit stage: Creative Brief.
Taking in all the feedback from our meeting, we build on the creative brief and dive deep into making and fine-tuning. Our seamless build-up towards the design stage allows us to concentrate on our craft, knowing the exact direction we are taking.
Branding with us
You will be presented with your own visual identity and stationery system to review and give feedback on. Thanks to our collaborative process, we rarely have a lot of refinement requests. With that said, we encourage feedback at every stage because we are in this together and want both parties to be proud of and true to every outcome we create.
Getting to know you and your business is the most essential part of our process because we want to provide you with more than aesthetics. We believe this isn't possible to do with a questionnaire and independent research where you are left out of the conversation. This is why we facilitate a workshop in-person (or online) to get to the bottom of your story. You and your team are essential participants because no one knows your business better than you. We have developed special exercises to help both of us explore and gain clarity (prepare yourself for a lot of 'ah-ha' moments!). Over a day we will gain insight into your brand persona, purpose, vision, goals, and customers. This will lead us to the collective brainstorm of ideas that actually priorities your business and problem-solving.
This is a stepping stone towards your visual identity design. Based on the strategic brand concept, we develop a visual board (not to be confused with mood-board) that provides taste samples of your brand identity - think of it as a prototype. In our experience, traditional mood-boards are not enough to effectively translate ideas and leave too much ambiguity. Besides, we want to include you every step of the way, avoiding the 'big reveal' moment. This will be presented to you during a meeting, where we will guide you through each creative decision. This is time for your feedback and discussion about what we can expand on and what we can leave behind.
01 DISCOVERY
02 STRATEGY
03 CREATIVE BRIEF
04 DESIGN
05 REFINEMENT
Depending on the scope of the project that we have agreed on during our discovery session, we will be expanding and applying your brand identity to packaging, web, etc.
06APPLICATION
Once everything is done and approved, we will share a private download page on our website with you. We deliver projects in a variety of formats, but if you need something specific, just ask and we will provide you with whatever it is you need.
07 DELIVERY
FAQ
WHAT IF I NEED MORE THAN BRANDING?
HOW LONG WOULD MY PROJECT TAKE?
CAN I REQUEST ONLY PACKAGING DESIGN?
WILL BRAND PACKAGE SUIT ME IF I'M RE-BRANDING?
I DON'T HAVE A NAME, YET. WHERE DO I START?
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We understand that no project is the same, which is why we build the scope together with you in order to provide a truly custom experience and answer all your business needs. You can check our a la carte services in the design capabilities section of our services page.
Yes, we go through the same process when re-branding as when branding from the ground up. The only difference is in the exercises we use during discovery, but deliverables remain the same.
We offer brand naming service, so you don't need one to book a brand package. We would go through the discovery stage first to gain necessary insight before we start the naming process. We place it as an in-between stage on our Brand Package timeline: between Discovery & Strategy. This is considered an added services, so please contact us about pricing & timing.
Branding is usually an entry point to working with us, but we have a special place in our hearts for packaging and its design, material sourcing and production. We are especially excited to help you find the best sustainable solutions to make your packaging environmentally conscious. Talk to us about your current packaging needs to find out more.
We set deadlines for each project and they may vary depending on a few factors: the business of our schedule and the scope of your project. Our brand package usually takes around 8 weeks to complete. Please note that any additional services (packaging, web design, promotional, etc.) will require extra time.
