Hudson's (the KefirKult's founder) affair with kefir began way back when it was only a part-time hobby. But this passion has quickly grown into the tastiest vegan kefir that had to be shared with the world. This is where we came together to bring the brand to life with strategic and powerful storytelling. KefirKult is not made like most fermented drinks - the product's quality is achieved with its founder's professional experience in the lab. We used Hudson's experience and his professional approach to fermenting as a part of our creative solution: a modern apothecary look and feel to the end product. We have also altered the original name 'Kefir Kultures' to a more memorable and attractive version: KefirKult making a verbal reference to a cult product.

THE STORY

DELIVERABLES

Brand Strategy
Naming
Messaging
Visual Identity
Collateral Design
Retail Packaging
Postage Design

CHALLENGE

To accommodate the launch of KefirKult (a new delicious range of kefir drinks), and help to get to the brand's core values and provide creative solutions that promote consistency and recognition.

OUTCOME

A successful launch of the brand with two product lines that are featured in over 35 stores in Toronto. A refined packaging design gained a competitive advantage on the shelf and sparked consumer's interest.