UXQ is an architectural studio specialising in responsive architecture. Founded in 2016, the studio experienced rapid growth, expanding from 5 to 85 employees within three years. I was brought in to help refine the studio’s brand positioning and support its next stage of growth.
Through a strategic branding workshop, I identified and unified the studio’s core values, creating a clear foundation for the visual identity. The system draws on simple geometric forms inspired by responsive building elements, reflecting the flexibility and evolving nature of the studio’s architecture.
I developed a structured form and colour language that scales across multiple touchpoints and brand collateral, creating a consistent and contemporary visual presence aligned with UXQ’s innovative approach.
Through a strategic branding workshop, I identified and unified the studio’s core values, creating a clear foundation for the visual identity. The system draws on simple geometric forms inspired by responsive building elements, reflecting the flexibility and evolving nature of the studio’s architecture.
I developed a structured form and colour language that scales across multiple touchpoints and brand collateral, creating a consistent and contemporary visual presence aligned with UXQ’s innovative approach.
THE STORY
Brand Strategy
Messaging
Visual Identity
Collateral Design
Messaging
Visual Identity
Collateral Design
CHALLENGE
To help UXQ Architects reposition their brand to reflect their focus on urbanism and their contribution to innovation in responsive architecture.
OUTCOME
I developed a distinctive visual identity that shifted the brand’s communication away from technical messaging toward a clearer expression of its core philosophy.
DELIVERABLES
