Claudia Christian’s brand refresh successfully lays the foundation for a strategic retail expansion that elevates the overall brand experience while deepening loyalty among the existing tribe. Through a thoughtful refresh of visual identity, messaging, and customer touchpoints, the brand evolves to feel more modern, aspirational, and accessible, without losing its authentic roots.
The refreshed brand seamlessly bridges the gap between Claudia’s legacy and future, resonating with both long-time followers and new audiences. Visual storytelling, packaging, and retail design reflect the updated brand positioning, creating a unified, elevated presence across all channels.
The refreshed brand seamlessly bridges the gap between Claudia’s legacy and future, resonating with both long-time followers and new audiences. Visual storytelling, packaging, and retail design reflect the updated brand positioning, creating a unified, elevated presence across all channels.
OUTCOME
DELIVERABLES
Brand Strategy
Messaging
Visual Identity
Collateral Design
Web Design
Messaging
Visual Identity
Collateral Design
Web Design
CHALLENGE
Help Claudia Christian to strategically accommodate their brand extension into retail, elevate the experience, increase brand recognition, and reach new markets - all without alienating current tribe.
