Claudia Christian is a French interior design studio born on the streets of Paris. Everything started almost 30 years ago with turning one Parisian apartment into the home. CC studio has evolved since making a name for its design functionality, sustainable heart, and modern aesthetics. Every project included custom-made pieces so loved by their clients they wanted to buy more - it was time to make one-off pieces for sale. This has manifested into a collection of stunning furniture, accessories, and thoughtfully curated interior pieces from around the globe. However, its identity didn't reflect this new venture and brand struggled to reach its desired consumer. This is where the quest for a resolution has begun.

During the first phase, I have conducted a discovery session following with workshops that sparked an insightful dialogue with the brand's key stakeholders. We were able to identify key challenges CC studio faced due to their extension into retail. The main focus was directed towards prioritising the desired customer and translating their showroom experience online.

EMBRACING
STRATEGY

THE STORY

Through a series of exercises during strategy development, I was able to draw out and redefine the brand's vision, values, and culture. What emerged was a clear brand story, voice, and creative tone for Claudia Christian.

DISCOVERING
THE BRAND

To provide top experiences for consumers it's crucial to understand their needs first, hence why we dived deep into getting to know them. As a result, I created unique customer profiles that illustrated their demographics, psychographics, desires, and challenges.

UNDERSTANDING
THE CUSTOMER

DELIVERABLES

Brand Strategy
Messaging
Visual Identity
Collateral Design
UX & UI
Web Design

CHALLENGE

Help Claudia Christian to strategically accommodate their brand extension into retail, elevate the experience, increase brand recognition, and reach new markets - all without alienating current tribe.

OUTCOME

Exponential increase in customer reach and sales. New markets are unlocked with refined online experience.

The new brand strategy guided my journey of discovering the visual story of Claudia Christian; it led me to the creation of a new and compelling visual identity that appealed to the senses, fuelled recognition, and helped build a genuine connection with the target audience.

DESIGN

PHASE ONE: BRAND CONCEPT

PHASE TWO: *VISUAL ID**ENTITY*

User experience is a continues and iterative process that evolves over time with its user. This is where we have build on the CC's unique customer journeys and needs, bridging the awareness and purchase stages. Together with the brand we have build a sitemap that translated into an effortless customer experience that minimised bounce rate.