UXQ is an innovative architectural studio pioneering responsive architecture. Since its founding in 2016 UXQ has seen rapid growth, expanding from 5 to 85 employees in three years. To help further expand the studio we have done a strategic re-thinking of the way in which its services are delivered, solving business problems, then helping to make the necessary changes. With our custom branding workshop, we were able to highlight and unify the core values and built the concept around them.
We build the visual identity system around the simple geometric shapes drawing the inspiration from the responsive building elements used in the studio's practice, capturing the progressive ambiguity of its architectural forms. This is expressed through both form and colour language, in a distinct and singular gesture, elevated by its repetition across a variety of collateral designs.
We build the visual identity system around the simple geometric shapes drawing the inspiration from the responsive building elements used in the studio's practice, capturing the progressive ambiguity of its architectural forms. This is expressed through both form and colour language, in a distinct and singular gesture, elevated by its repetition across a variety of collateral designs.
THE STORY
Brand Strategy
Brand Naming
Messaging
Visual Identity
Collateral Design
Brand Naming
Messaging
Visual Identity
Collateral Design
CHALLENGE
To help UXQ Architects successfully re-brand their studio to reflect its passion for urbanism and continuous contribution to responsive architecture innovations.
OUTCOME
A richer and more distinct graphic identity that repositioned the brand's communications away from technical details to focus on the core of responsive architecture.
DELIVERABLES
